We are Caona Health, your experts in women's health and digital health. Our mission is to tackle the silent struggles of women's health and close the gap in female health knowledge. We want to feminize digital healthcare and foster communication between healthcare professionals and patients. As a female-led start-up, we are inspired and motivated by our own expertise, our experiences and the experiences of millions of women worldwide.
Caona stands for strength and femininity and draws inspiration from cultures around the world. Our name is influenced by Anacaona, a respected Taíno queen whose name means 'golden flower'. We chose a golden flower as our logo to honor this connection. Also, 'Caona' is reminiscent of the word 'woman' in two different languages: 'kona' in Icelandic and 'on'na' in Japanese. In essence, Caona stands for empowerment, understanding and a shared strength among women worldwide.
Menstrual pain, PMS and menopausal symptoms not only have a significant impact on women's well-being, but also on the economy. Globally, these problems contribute to significant productivity losses, healthcare costs and a reduced quality of life for millions of women1.
90%
90% of women experience at least one symptom of premenstrual syndrome (PMS), such as mood swings, headaches, tiredness or depression.
80%
80% of women suffer from menstrual pain (dysmenorrhea), painful sensations in the lower abdomen during menstruation2.
85%
Menopausal symptoms, such as hot flushes and mood swings, affect around 85% of women and lead to reduced work engagement and increased healthcare costs3."
Sources:
(1) https://www.womenshealth.gov/menstrual-cycle/premenstrual-syndrome
(2) https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3392715/
(3) https://www.ncbi.nlm.nih.gov/books/NBK285446/
Hi, I'm Bea, CEO and founder of Caona. My dream has always been to start a company that is passionate about using AI and data to make our lives better. I have two degrees in mechanical engineering and medical informatics. During my studies, I learned how to develop medical devices and program apps. After that, I was a developer at Microsoft and CTO of a data analytics startup.
My personal experience with endometriosis was a turning point that led me to give up my tech career and use my skills to help women address hormonal imbalances. Since 2020, I have been bringing the topic to Europe's stages as a keynote speaker, leading workshops and currently writing my dissertation at the TUM School of Medicine and Health, where I am developing an AI system for continuous hormone monitoring using apps and wearables.
Hi, ich bin Veronika, CMO von Caona. Mit über zehn Jahren Marketing-Erfahrung weiß ich, wie man Marken aufbaut, die bleiben. Vom globalen Konzern zog es mich in die Start-up-Welt. Mein Herz schlägt für Female Health. Unter anderem hoste ich auch den Femtech Podcast < In Her Code >.
Mein Antrieb: Lösungen mit echtem Mehrwert schaffen, Daten und Kommunikation intelligent verbinden und daraus Love Brands sowie starke Communities formen.
Women's health must become a natural part of our everyday lives. It starts with understanding our bodies better - because only then can we make informed decisions about our health. Talking about it openly and strengthening the social discourse are the next important steps towards change.
Let's come together! We are open to anyone who shares our mission. If you are interested, please get in touch with us via the contact form that you can find under "Write to us".
Caona Fembassadors is a community of smart, wonderful people who exchange ideas, share knowledge and support each other. We would like to thank all Fembassadors from the bottom of our hearts for their valuable support and commitment. You are an important pillar of our mission and we are eternally grateful for your contributions.
©2025
